Five years ago, Nir Eyal wrote the best-selling book ‘Hooked’. It was all about the four-step process businesses can use to make habit-forming products and services. By getting people ‘hooked’, by getting people to almost the point of addiction and compulsion, businesses can thrive (think Facebook, Candy Crush and Spotify as some examples).
Now, Nir writes gives us individuals a four-step methods to get UNHOOKED in his brand new book Indistractable. This book is all about reclaiming our time and attention by adding more focus and traction to our lives – becoming “Indistractable”.