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the cold start problem
The Cold Start Problem
Andrew Chen
Business
  • Ashto = 7/10
  • Jonesy = 9/10
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Positioning
Positioning
Al Ries & Jack Trout
Marketing
  • Ashto = 8/10
  • Jonesy = 7/10
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your music and people
Your Music and People
Derek Sivers
Marketing
  • Ashto = 8/10
  • Jonesy = 5/10
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Selling The Invisible
Selling The Invisible
Harry Beckwith
Business
  • Ashto = 8/10
  • Jonesy = 7/10
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Pitch Anything
Oren Klaff
Business
  • Ashto = 7/10
  • Jonesy = 6/10
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Hooked
Nir Eyal
Business
  • Ashto = 7/10
  • Jonesy = 5/10
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This Is Marketing
This Is Marketing
Seth Godin
Marketing
  • Ashto = 7/10
  • Jonesy = 6/10
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Contagious
Contagious
Jonah Berger
Behaviour
  • Ashto = 7/10
  • Jonesy = 5/10
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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Al Ries & Jack Trout
Marketing
  • Ashto = 8/10
  • Jonesy = 8/10
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Pre-Suasion
Pre-Suasion
Robert Cialdini
Behaviour
  • Ashto = 9/10
  • Jonesy = 8/10
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