We’re Adam and Adam, two young Aussie blokes that love reading great books. Together, we host a weekly podcast called What You Will Learn, where we share the best bits from the best books and interview the world’s top authors.
As we were coming to the end of our formal education, we were confronted with a question most people ask themselves at one stage of their lives. Is this it? A well-defined path of Engineering (for AJ) and Corporate Banking (AA) was the unquestioned route of all our peers in Uni. We both connected as we were the only ones who ‘didn’t really get it’, we thought perhaps, there might be another way to go about things. We didn’t really know much about the world, or amounted to much other than middle of the line University Graduates lucky to land a job in corporate. We were just convinced that the traditional route ahead, wasn’t for us. We were naturally drawn to podcasts, and most profoundly, we were drawn to books which gave us a taste of a different world, one that we weren’t familiar with – you know what you know because your family, friends, teachers and community are all pretty much the same as you, so it take some outside influence to reveal a different world and other potential paths.
The seed was planted that you can do something different and get out there and try things – taking a swing will be terrifying at first, and you probably won’t be any good at first, but if you keep trying different things then, you might be able to change things for the better . We kept trying different ideas, most of which were terrible. But each attempt led to lessons and improvements through the lens of the books we were reading, and we kept seeking ways to better ourselves and our performances.
Each book we read proposed a different skill or a different approach. It was at this time the What You Will Learn podcast was born – we realised that no single book has all of the answers, but you can access someone’s life’s work and wisdom and gradually chunk together the different pieces of the puzzle. For the cost of $30 and a few hours of reading time, finding one great lesson hidden within the pages makes it all worth it. We became almost addicted to learning more by reading more, so each week we read a great book and share the best lessons on our show.
Our goal wasn’t to get big – we figured that we would be forced to read and retain more ourselves, and if we helped one person read a book that helped them out, then that would be enough. As expected, no one listened for 6 months, but we were getting so much out of it for ourselves that we kept going. We started interviewing some of our idols, international best-selling authors like Seth Godin and Robert Cialdini, so we were committed to the long game of showing up every week and sharing a few lessons (and a few laughs too).
We’re making a commitment that almost no other podcast in the world was taking: the time it takes us to read the book, take notes, review the best bits, prepare our mind map, and discuss our episode plan, we’re averaging around 45 minutes of behind-the-scenes preparation for each 1 minute recording. Each month we now have over 50,000 people listening, we are impacting a lot more people than the one person we set out to help in the beginning. The podcast is growing rapidly, and the change we’re beginning to change things in the lives of our listeners – something well beyond what we thought was possible.
If you want to get in touch, email us at firstname.lastname@example.org or join in the discussion at https://bookclub.whatyouwilllearn.com