To Sell Is Human – by Dan Pink

To Sell Is Human – by Dan Pink

‘The surprising truth about persuading, convincing and influencing others’

 

Dan Pink has opened our ours to show us that we’re ALL in sales. Sales isn’t just about exchanging a product for money, it’s also about getting people to want to do things for you, and encouraging people to take action, and helping people change their behaviour. We learn ‘How to be’ when selling (atonement, buoyancy and clarity) and we learn ‘What to do’ (pitch, improvise, serve).

 

If you realise that you’re in traditional sales or ‘non-sales selling’ (we all are), then grab a copy of the book here: https://www.bookdepository.com/Sell-is-Human-Daniel-H-Pink/9780857867209/?a_aid=adamsbooks

Write to Sell – by Andy Maslen

‘The Ultimate Guide to Great Copywriting’

Write to Sell – by Andy Maslen

On the surface, this book is about copywriting and using the written word to sell a product or service. But when you boil it down, it’s really for anyone who needs to communicate effectively through writing (which is everyone). This book covers things like the difference between features and benefits, writing to your audience, making a plan, finding what works and what doesn’t, writing clearly and simply, and how to attract and interest people and get them to take action.

Grab a copy of the book here: https://www.bookdepository.com/Write-Sell-Andy-Maslen/9780462099750/?a_aid=adamsbooks

Good to Great – by Jim Collins

Good to Great – by Jim Collins

‘Why some companies make the leap… and why others don’t’

Good to Great‘ is highly regarded as one of the greatest business books and recommended by many of the authors we’ve interviewed. It’s very well structured and analyses companies that went through a prolonged period of being just ‘good’, then went through a transition phase, then became ‘great’ and outperformed other businesses in their industry for more than 15 years. This book highlights 6 key factors, based around Disciplined People, Disciplined Thought, and Disciplined Action.

Grab a copy of the book here: https://www.bookdepository.com/Good-Great-James-Collins/9780066620992/?a_aid=adamsbooks

Chris Guillebeau [Author: ‘Side Hustle’ and ‘The $100 Startup’]

Chris Guillebeau is the author of ‘The $100 Startup’, ‘Born For This’, ‘The Happiness of Pursuit’, ‘The Art of Non-Comformity’, and is about to release his brand new book ‘Side Hustle’. He hosts the daily podcast ‘Side Hustle School’ which you can find wherever you’re listening to this podcast.

In this conversation, we talk about some of Chris’s previous books and then dive into side hustles. We talk about why you should have one, how you get started, and what to do next.

If you’d like to enter our competition and win all 48 books that we read and review this season, you can:
1. Fill out the survey at www.whatyouwilllearn.com/survey

2. Leave us a review at http://apple.co/2v2xcLI

3. Buy a book at http://www.bookdepository.com/?a_aid=adamsbooks or wherever you normally buy books

The $100 Startup – by Chris Guillebeau

The $100 Startup – by Chris Guillebeau

‘Fire your boss, do what you love and work better to live more’

This book gives insight into a whole bunch of businesses that started with very little capital, made a better-than-average income and required no specialised skills or knowledge. It provides a roadmap to how we can do it too.

Grab a copy of the book here: https://www.bookdepository.com/The-100-Startup-Chris-Guillebeau/9781447286318/?a_aid=adamsbooks

Andy Molinsky [Author of: ‘Reach’ and ‘Global Dexterity’]

Our interview with Andy Molinsky, the author of ‘Reach’ and ‘Global Dexterity’.

We delve deeper into the ideas of getting outside your comfort zone as we discussed on our previous episode, our review of the best bits of Andy’s book Reach. We also talk about Andy’s experience of moving to a new country and adjusting to a new culture, as he details in hit book Global Dexterity.

You can check out more from Andy at: www.andymolinsky.com

Reach – by Andy Molinsky

Reach – by Andy Molinsky

‘A new strategy to help you step outside your comfort zone, rise to the challenge, and build confidence’

A lot of magic seems to happen outside of our comfort zone. We all need to do things that we don’t like doing, and we all need to be prepared to step up and grab opportunities when they are presented. But most people struggle to do things that test their limits. There are five challenges we face when stepping outside our comfort zone: authenticity, likeability, competence, resentment and morality. But there are three resources we can use to help us build confidence and rise to the challenge: conviction, customisation and clarity.

Grab a copy of the book here: https://www.bookdepository.com/Reach-Andy-Molinsky/9780735216297/?a_aid=adamsbooks

Finite and Infinite Games – by James P Carse

Finite and Infinite Games – by James P Carse

This book starts with some general definitions of the economics theory of finite and infinite games. Things like finite games having defined rules and players, precise start times, and the way to which a game ends and a winner is declared. Contract that with the infinite games that are constantly evolving so that they never end.

Honestly, by itself, the theory and definitions of game theory aren’t that interesting. But James Carse takes these ideas and applied them to all different areas of life, from the ownership of property, to professional life, to nature, technology, and even sexuality.

Enjoy.

Grab a copy of the book here: https://www.bookdepository.com/Finite-and-Infinite-Games/9781476731711/?a_aid=adamsbooks

Can We Avoid Another Financial Crisis? – by Professor Steve Keen

Can We Avoid Another Financial Crisis – by Professor Steve Keen

Through a lot of research, specifically into the levels of private debt, Steve Keen has highlighted a number of countries that are on the brink of financial disaster. He explains why they are in trouble, how they have gotten to this position, and what options they have for trying to get out of the ‘danger zone’.

Grab a copy of the book here: https://www.bookdepository.com/Can-We-Avoid-Another-Financial-Crisis-Steve-Keen/9781509513734/?a_aid=adamsbooks

Start With Why – by Simon Sinek

Start With Why – by Simon Sinek ‘How great leaders inspire everyone to take action’ ‘Start With Why’ is a great book about a massive mistake a lot of people are making. Simon Sinek’s TED Talk, based on the principles in this book, is the third most viewed of all time. Essentially, he argues that people make a fundamental error when they try to sell based on WHAT they do. “People don’t buy WHAT you do, they buy WHY you do it”. Grab a copy of the book here: https://www.bookdepository.com/Start-with-Why-Simon-Sinek/9781591846444/?a_aid=adamsbooks