To Sell Is Human – by Dan Pink
‘The surprising truth about persuading, convincing and influencing others’
Dan Pink has opened our ours to show us that we’re ALL in sales. Sales isn’t just about exchanging a product for money, it’s also about getting people to want to do things for you, and encouraging people to take action, and helping people change their behaviour. We learn ‘How to be’ when selling (atonement, buoyancy and clarity) and we learn ‘What to do’ (pitch, improvise, serve).
If you realise that you’re in traditional sales or ‘non-sales selling’ (we all are), then grab a copy of the book here: https://www.bookdepository.com/Sell-is-Human-Daniel-H-Pink/9780857867209/?a_aid=adamsbooks