Switch – by Chip & Dan Heath

Switch – by Chip & Dan Heath

‘How to change things when change is hard’

 

This is a phenomenal book about creating change, any change at any level. They break it down into three elements:

1. Direct the Rider (make it crystal clear)

2. Motivate the Elephant (strong feelings, a NEED to change)

3. Shape the Path (Make it as easy as possible)

The rider can control the elephant for a very short period of short, but the elephant is big and strong and can overpower the rider at any point – that’s why you need all three things to effectively maintain a change.

Grab a copy of the book here: https://www.bookdepository.com/Switch-Chip-Heath/9781847940322/?a_aid=adamsbooks

Help us improve our show: www.whatyouwilllearn.com/survey

Enter the competition to win ALL 48 BOOKS we read and review in Season 2: www.whatyouwilllearn.com/contest

Check out our new social media accounts: www.twitter.com/wywlpodcast and https://www.linkedin.com/company/what-you-will-learn-podcast/ and ‘whatyouwilllearn’ on Instagram

Leave a Reply

Your email address will not be published. Required fields are marked *