Switch – by Chip & Dan Heath

Switch – by Chip & Dan Heath

‘How to change things when change is hard’


This is a phenomenal book about creating change, any change at any level. They break it down into three elements:

1. Direct the Rider (make it crystal clear)

2. Motivate the Elephant (strong feelings, a NEED to change)

3. Shape the Path (Make it as easy as possible)

The rider can control the elephant for a very short period of short, but the elephant is big and strong and can overpower the rider at any point – that’s why you need all three things to effectively maintain a change.

Grab a copy of the book here: https://www.bookdepository.com/Switch-Chip-Heath/9781847940322/?a_aid=adamsbooks

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