The Startup of You – by Reid Hoffman and Ben Casnocha

‘Adapt to the Future, Invest in Yourself, and Transform Your Career’

Reid Hoffman, the cofounder of LinkedIn, offers career advice in a way that views your career trajectory as a business or startup that you need to take control of. Concepts like ‘ABZ planning’, ‘Almost Ready, Aim, Fire, Aim, Fire’, ‘Pivot as you learn’, ‘Assessing and Managing Risk’ and ‘Network Intelligence’ were tools usually restricted to entrepreneurs and startups, but Reid shows us how we could (and should) apply these to accelerating our career progression.

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