Influence – by Robert Cialdini
‘The Psychology of Persuasion’
A well-respected book that breaks down some of the ways in which we are easily influence. Cialdini highlights some of the triggers of our ‘primitive automaticity’ and shows us some ways in which we are being influenced without even realising it: reciprocity, commitments and consistency, social proof, liking, authority, and scarcity.
Grab a copy of the book here: https://www.bookdepository.com/influence-Professor-Robert-B-Cialdini/9780061241895/?a_aid=adamsbooks